aweventurer

Case Study 1

MARKETING STRATEGY

In 2022, I undertook a work placement with aweventurer, a boutique travel agency, that was looking to build brand awareness and loyalty, increase conversions and increase subscriptions to their mailing list.

To help me develop the most effective strategy, I created and distributed an online survey using Jotform to identify how aweventurer’s target audience (Millennials and Gen Z) interacted with online travel brands.

I also conducted a SWOT analysis, market research and competitor analysis to help inform a new digital marketing strategy for the brand.

I presented this new strategy and market research to the founder which helped her revise the company’s current digital strategy.

Case Study 2

Paid Advertising on Facebook and Instagram was one of the methods used to promote travel experiences.

Using Canva, I created three short-form videos for three paid advertising campaigns on Facebook and Instagram.

I sourced stock footage for the videos, overlayed text and audio and developed a caption for each ad.

Each video was exported in 1:1 (square) and 16:9 (widescreen) format.

CONTENT MARKETING