Marketing with a
THE RUN DOWN
A full-service marketing agency. I’ve been working with the founder, Alicia, since 2022 to support her and her clients in growing and maintaining an online presence through social media management.
Case Study 1
INDUSTRY: LIFESTYLE
This family-owned and operated business specialises in installing doors and window treatments that improve the security and aesthetic of every home. Most of their products are made locally in Melbourne, Australia.
I wrote weekly posts and created graphics for their Facebook (over 9,000 followers) and Instagram (over 1,200 followers) accounts.
I also undertook community engagement for their Instagram account and developed monthly content calendars.
These examples highlight some of the captions I wrote for their Facebook and Instagram.
*A mock account name, metrics and stock images have been substituted for these examples at the client’s request.
Case Study 2
INDUSTRY: BUSINESS ADVISORY
This consulting firm specialises in supporting business owners to scale by helping them gain clarity over their financial situation.
I wrote engaging and informative posts for their LinkedIn account weekly.
I also wrote blogs for their website and articles for their company director’s LinkedIn page.
*A mock account name, metrics and stock images have been substituted for these examples at the client’s request.
LinkedIn Posts
Case Study 3
INDUSTRY: PACKAGING MANUFACTURERS
With branches located in Australia and internationally, this company specialises in creating cartons, flexible packaging and labels that make an impact.
I wrote posts and created graphics for this company and its partner company on Facebook, Instagram and LinkedIn accounts weekly. This included generating content ideas for social media every week.
I also wrote more in-depth blog posts that focused on the benefits and features of packaging design.
*A mock account name, metrics and stock images have been substituted for these examples at the client’s request.
Kind Words
“A valued member of my team, Naya has been supporting me in my business for over 6 months now, and I hope we continue working together for a long time to come.
Naya has been a great help with creating and editing longer-form case studies and blogs with me and has also helped create website copy.
Her ability to understand the client's needs, strategies and tone of voice has meant that Naya is a great help with my client's social media management tasks, including community management. She has helped create many engaging posts, stories, graphics and campaigns for use across all platforms. Naya has also worked closely with me to create social media and marketing strategies for businesses in many varied industries.
Her honesty, friendliness and ability to get any job done (independently or as part of a team project) to a high standard are great assets to myself and my team.
Thanks Naya!”
